Maison Lumière Flagship
One cue stack, two floors, and a façade the whole seafront could see.
- Client
- Maison Lumière
- Event type
- Retail Opening
- Year
- 2025
- Location
- Oran, Algeria
- Format
- On site
![[story-seed] flagship facade at dusk](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-facade.webp&w=3840&q=100)
Treat a shop as a stage: no visible fixtures, no visible cabling, and a single lighting state that moves with the guest.
The client had a hard rule — nothing technical could be seen from the street. Every fixture is recessed into the joinery or hidden behind the façade louvres, which meant the lighting design had to be finished before the millwork drawings were released.
- Client
- Maison Lumière
- Event type
- Retail Opening
- Year
- 2025
- Location
- Oran, Algeria
- Date
- 12 September 2025
- Format
- On site
- Audience
- 100 – 500
- Services
- LED & Mapping, Brand Experience
- Deliverables
- Façade mapping, Interior lighting design, Show control
- Surface
- 900 m²
- Guests
- 420
Open the store with one gesture the whole seafront notices — and leave nothing technical behind for the retail team to trip over on Monday.
Design the permanent lighting and the opening-night show as one system.
214 fixtures live inside the joinery for good; the mapping rig came down at dawn and the store opened for trade nine hours later, unchanged.
![[story-seed] retail interior lighting](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-retail.webp&w=3840&q=85)
One scene, ninety seconds
![[story-seed] flagship facade at dusk](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-facade.webp&w=3840&q=85)
Street
Guests gathered on the pavement while the façade ran a slow, almost architectural loop.
Threshold
On doors, a single 90-second crossfade carried the light from the street to the mezzanine.
![[story-seed] closing night crowd](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-closing.webp&w=3840&q=85)
Mezzanine
The party state and the retail state share the same fixtures — only the cue changes.
What we delivered
- Fixtures integrated into the joinery model
- Cable routes drawn with the shelving
- Retail and show states on one system
- Content built on the point cloud
- Two nights of blackout alignment
- Façade, interior and terrace on one timeline
- 90-second changeover, rehearsed nightly
![[story-seed] crew and console](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-crew.webp&w=3840&q=85)
Daylight and show state
Drag the handle to compare.
![[story-seed] bare venue before build](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-bare.webp&w=3840&q=85)
Pavement to mezzanine
- Corniche
The façade read from 300 metres.
- Doors
The 90-second crossfade begins.
![[story-seed] joinery detail](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-joinery.webp&w=3840&q=85)
FloorNothing technical in sight.
- Mezzanine
The party finds its room.
Hiding the technical
- 01Fixture housings cut by the cabinetmaker.
- 02Warm retail state, same fixtures.
- 03One console for the whole building.
Four phases, one cue stack
Survey & light study
Photometric survey of the façade at dusk, repeated over four evenings to catch the light the store would actually open in.
2 weeksIntegration drawings
Every fixture placed inside the joinery model, so the cabinetmaker cut the housings before delivery.
3 weeks![[story-seed] main stage at night](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-night.webp&w=3840&q=85)
Façade mapping
Content built against the point cloud, then re-aligned on site over two nights of blackout testing.
10 daysOpening night
A single operator ran the whole building — façade, interior and terrace — from one console.
1 nightThe interior, annotated
Click a numbered marker to explore a detail. Use arrow keys to move between markers.
214 fixtures live inside the joinery. None are visible from the street.
Retail state to party state in one cue, triggered on doors.
The operator keeps a direct line to the mapping surface all night.
The store looks like it was always lit this way. That was the whole point.
- 214
- Integrated fixturesNone visible from the street.
- 90s
- ChangeoverRetail state to party state.
- 1
- OperatorFor the whole building.
Discover similar events
![[story-seed] venue in show state](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-hall.webp&w=3840&q=85)
![[story-seed] workshop furnace](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-furnace.webp&w=3840&q=85)
The earlier we join, the more we can hide.
![[story-seed] confetti over a crowd](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstory-crowd.webp&w=3840&q=100)