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[story-seed] main stage at night

Aurora Summit 2026

Three stages, 2,800 delegates and a listed industrial shell that could not be drilled into once.

ScenographyTechnical ProductionLED & Mapping
Client
Aurora Group
Event type
Conference & Summit
Year
2026
Location
Algiers, Algeria
Format
Hybrid
The brief

Make a protected 1920s turbine hall feel like the most advanced room in the country without touching a single wall.

Aurora had outgrown conference centres. They wanted a venue with a story, which meant inheriting every constraint that comes with a heritage building: no fixings, no permanent power, a 14-hour load-in window.

Client
Aurora Group
Event type
Conference & Summit
Year
2026
Location
Algiers, Algeria
Date
18 March 2026
Format
Hybrid
Audience
2 000+
Services
Scenography, Technical Production, LED & Mapping
Deliverables
Scenography, LED & show control, Rigging
Capacity
2,800 delegates
Surface
4,200 m²
Brief → Answer
What they asked for

Give us a summit that feels like the building, not a trade-show kit dropped inside it. Nothing may touch the structure, and the whole build has one 14-hour window.

What we proposed

A free-standing tower system laid out on the grid of the old turbine plinths.

Screens, seating, wayfinding and catering all align to the same 6.4-metre module, so the load-in was predictable to the minute and the hall itself stayed untouched.

[story-seed] main stage at night
The main stage seen from the upper gantry, 40 minutes before doors.
The concept

A grid becomes a grammar

Three chapters: read the building, borrow its logic, disappear behind it.

  1. [story-seed] bare venue before build

    Read the building

    A laser scan of the hall came before any drawing. Every tower position was validated against the point cloud, so nothing had to move on site.

  2. [story-seed] foyer wayfinding

    Borrow its logic

    The turbine plinths set a 6.4-metre module. We let that module place the screens, the seating and even the catering points.

  3. [story-seed] main stage at night

    Disappear behind it

    On show nights the scenography reads as part of the architecture. The room did half the work for us.

The scope

What we delivered

Three disciplines under one direction, from the first survey to load-out.

  • Free-standing tower system
  • Seating for 1,600 / 600 / 300
  • Foyer wayfinding
[story-seed] foyer wayfinding

The transformation

Turbine hall, before and after

Same camera position, eleven days apart.

[story-seed] bare venue before build
[story-seed] main stage at night
Empty hallShow night
Hover to reveal the change

From the gate to the closing keynote

  1. [story-seed] flagship facade at dusk
    Arrival

    The façade lit from within.

  2. [story-seed] foyer wayfinding
    Foyer

    Wayfinding on the plinth grid.

  3. [story-seed] main stage at night
    Keynote

    62 metres of curved LED.

  4. [story-seed] stage seen from the gantry
    Breakouts

    Two stages sharing one grid.

  5. [story-seed] confetti over a crowd
    Closing night

    2,800 delegates, one room.

Details

The parts nobody was meant to notice

  1. 01Tower base joinery.
  2. 02Show control, three stages on one desk.
  3. 03Painted wayfinding on the module.
  4. 04The rigging plot from level 3.

Eleven days, one window

  1. Week 1

    Survey

    Laser scan of the hall, then a tower grid drawn on the point cloud.

    [story-seed] bare venue before build
  2. Weeks 2-4

    Pre-build

    Every tower assembled and cabled once in the workshop before shipping.

    [story-seed] joinery detail
  3. 14 hours

    Load-in

    Fourteen hours from first truck to first focus, 48 crew at peak.

    [story-seed] stage seen from the gantry
  4. Days 12-15

    Show & out

    Three show days, then the hall handed back exactly as surveyed.

    [story-seed] confetti over a crowd
Reading the room

What each detail is doing

Select a marker to read the reasoning behind it.

Click a numbered marker to explore a detail. Use arrow keys to move between markers.

[story-seed] main stage at night
  1. 62 metres, frame-locked to the lighting cue stack for the opening film.

    [story-seed] stage seen from the gantry
  2. Every load path ends on a ballasted base plate — zero fixings into the listed structure.

  3. The stream shares the show’s cue stack, so the remote audience sees the show, not a camera pointed at it.

    [story-seed] crew and console
Outcome

What the numbers said

  1. 2,800
    DelegatesAcross three days and three stages.
  2. 94%
    SatisfactionPost-event survey.
  3. 0
    Fixings into the structureThe hall handed back as found.
[story-seed] confetti over a crowd
They designed around the building instead of against it. The room did half the work for us.
Camille ReyesHead of Events, Aurora Group
[story-seed] confetti over a crowd

Got a venue that says no to everything? That is where the interesting projects start.

[story-seed] flagship facade at dusk
Next project

Maison Lumière Flagship

LED & Mapping · Brand ExperienceView case study